Items where Author is "LINA RAHMAWATI"
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LINA RAHMAWATI (2023) PENGARUH EWOM, DISKON, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING KONSUMEN MUSLIM MAHASISWI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA (STUDI KASUS PADA ONLINE SHOP AYASHA HIJAB YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.