Items where Author is "RETNO PRAYUNINGTYAS"
Group by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
RETNO PRAYUNINGTYAS (2023) PENGARUH CELEBRITY ENDORSER DAN ADVERTISING APPEAL TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS (STUDI PADA SMARTPHONE OPPO DAN CHELSEA ISLAN SEBAGAI CELEBRITY ENDORSER DI YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.