Items where Author is "RETNO PRAYUNINGTYAS"

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Thesis

RETNO PRAYUNINGTYAS (2023) PENGARUH CELEBRITY ENDORSER DAN ADVERTISING APPEAL TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS (STUDI PADA SMARTPHONE OPPO DAN CHELSEA ISLAN SEBAGAI CELEBRITY ENDORSER DI YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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