ANALISIS PERILAKU PERPINDAHAN MEREK

HERRY (2008) ANALISIS PERILAKU PERPINDAHAN MEREK. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

INTISARI

Pada penelitian ini, peneliti ingin menganalisa bagaimana pengaruh variabel penetapan harga, kondisi ketidakenakan, kegagalan inti layanan, mengalami kegagalan layanan, kegagalan respon karyawan dalam memberikan layanan, daya tarik pesaing, masalah etika dan perpindahan tanpa sengaja terhadap perilaku perpindahan merek. Obyek pada penelitian ini adalah makanan cepat saji Mc.Donald's, Kentucky Fried Chicken (KFC), Texas Fried Chicken dan A&W American Family sedangkan subyeknya adala

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 11 Jul 2022 08:03
Last Modified: 25 Nov 2022 07:31
URI: https://etd.umy.ac.id/id/eprint/11013

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