PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) MITRA AMAL MULIA YOGYAKARTA

FENNY UMIATI HUSYEN (2011) PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) MITRA AMAL MULIA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini memfokuskan pada relationship marketing di perusahaan perbankan. Perbankan merupakan salah satu penyedia jasa yang menerapkan adanya keramahtamahan dalam hubungan dengan konsumen. Adanya hubungan yang baik dengan nasabah diharapkan dapat membangun dan menjaga loyalitas nasabah. Tujuan penelitian ini untuk menguji pengaruh dari relationship marketing yang terdiri dari understanding customer expectation, building service partnership, total quality management dan empowering employees

Item Type: Thesis (S1)
Uncontrolled Keywords: RELATIONSHIP MARKETING, UNDERSTANDING CUSTOMER EXPECTATION, BUILDING SERVICE PARTNERSHIP, TOTAL QUAL
Divisions: Fakultas Agama Islam > Ekonomi Syariah S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 07 Jul 2022 03:23
Last Modified: 07 Jul 2022 03:23
URI: https://etd.umy.ac.id/id/eprint/12264

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