STRATEGI DAKWAH PROGRAM "TERTIPU" DI RADIO KOTAPERAK FM DALAM MENARIK MINAT PENDENGAR SELAMA RAMADHAN 2019

In the current era, people tend to use the Internet or television as a medium to search for
information or merely seek entertainment, causing media in the previous era such as radio
has begun to lose their listeners. Therefore, it is necessary to have a strategy especialy the
one related to Da’wah program, since there are not many people who still listen to
Da’wah programs through Radio. This research aims at explaining what is Dakwah stategy
and how is the process of the strategy used in the program “TERTIPU” airing on Perak
FM radio in attracting listeners’ interest during Ramadan 2019. This research used
qualitative approach with the type of descriptive research and the use of observation
techniques, interviews and triangulation techniques and data mining through adequate
references. The result of this study was, In attracting listeners’ interest regarding da’wah
in broadcasting, the researcher used authentic topics which of Yogyakarta people really
face in daily life with casual language and witty diction. Program “TERTIPU” applied
some aspects of internal radio strategy suc as 1) Prog Planning, 2) Production Or
Purchasing 3) Program Action 4) Supervision And Evaluation, become the main thing in
the program success process.