STRAKTEGI PUSH MARKETING TIM SUKSES HUSEIN BERBUDI DALAM MEMENENGKAN PEMILIHAN BUPATI DAN WAKIL BUPATI KABUPATEN BANYUMAS PERIODE 2013 - 2018.

This study aims to determine how the forms of push marketing strategy undertaken by Husein Berbudhi won the election in Banyumas 2013-2018. Push marketing is critical this part of the nine elements of political marketing. Push Marketing is one of the elements of political marketing where candidates perform activity-activity that is directly involved to meet people. Push marketing is also known as experiential marketing. In Banyumas election held on February 17, 2013 Hussein Berbudhi won the fight election with 45.32% of the vote. This study used a descriptive research which this study only describes the situation or event. Data collection techniques in this study were interviews and documentation, as for the informant retrieval technique using purposive sampling of informants chose really fit with the research. From the research that has been done, an important factor that drives the victory Berbudhi Hussein is the implementation of appropriate strategies marketing push. The forms of push marketing is done by Hussein Berbudhi an effort to raise electability Berbudhi Hussein. Implementation of the marketing push made by Hussein Berbudhi includes the planning, segmentation, targeting, and other forms of push marketing activities. As for other forms of push marketing is done by Husein Berbudhi 1). Study 2). 3 healthy way). Free treatment 4). Distribution of feeding 5). A visit to the market 6). A visit to UKM 7). Ebegan 8). Fishing with HB 9). Parade kenthongan 10). Dialogue with farmer groups 11). Dialogue with women voters