STRATEGI BRANDING OPPO YOGYAKARTA SEBAGAI SMARTPHONE SELFIE EXPERT

This study analyzes the implementation of the OPPO Yogyakarta branding strategy as a
"Selfie Expert" smartphone. The research method used in this study uses descriptive qualitative
research methods with information collection that can be identified, described, described, and
can evaluate all matters relating to the problems contained in the research object. The results
of this study show the branding actions carried out by OPPO Yogyakarta through the OPPO
outlet design attributes, taglines, technology in products and activities of the OPPO F5 Selfie
Battle event, OPPO Recharge Energy event, advertising using social media Instagram,
Facebook, and Twitter, and advertising through media. outdoor and indoor, to the application
of personal selling activities and word of mouth that can be conveyed well to the public, so that
OPPO camera smartphone products can be accepted by consumers, especially young people.
With a sales focus on camera smartphones, here OPPO has brand strength, product
uniqueness, product advantages, and uniqueness in advertising communication marketing
actions that can take interest and associate consumers so that OPPO can still have more
superior enthusiasts than its competitors' products.