ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PEMELLA TIGA SWALAYAN YOGYAKRTA.

This research is the know the effect of quality service on customer satisfaction in Company Pamella Three supermarket in Yogyakarta. Quality service that was delivered by Pamella Three Supermarket Yogyakarta showed connection is significant that there were One of the group is between quality service. So that it needs to be analysis. The explain how to identify the effect of quality service on customer satisfaction in Pamella Three supermarket yogyakarta by using five dimension of quality servises (SERVQUAL) that is responsiveness, reliability, emphaty, assurance, tangibles. The result this research is that there were connection between quality servises they are five quality service dimension, whwn quality servises more concieted will be influential about customer satisfaction, especially in varable emphaty, assurance, and tangibles. Key word : quality service, customer satisfaction.