MUHAMMAD RIZAL (2015) PAMERAN KOMUNITAS PECINTA BATIK. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
Batik in the progress has been many development, and dynamic characteristic. It can adapt in space, time, and shape which produce a various motif and a regional style. These dynamic developments make a center of production batik jumput in tahunan tour village are serious to produce batik jumput. This research using descriptive qualitative method to discuss how a fair planning, realization, and evaluation are, as promotion medium of UKM product batik jumput batikan in tahunan tor village Yogyakarta city, while data analysis technique using an interview and a documentation. Result of the research can be concluded when the planning process UKM Batik Jumput Batikan doing preparations meeting to discuss all shorts of preparations. In addition, there is batik jumput delegation following a coordination with other a fair participant to discuss the mecanism and procedure which want to do during a fair. In the realization process, UKM Batik Jumput Batikan doing a various activity such distributing of brochure, namecard, giving an information or an explanation clearly about the details of batik whether in common or special to the fair visitors. Besides, party of UKM Batik Jumput also doing monitoring in the fair realization. Evaluation step did by UKM Batik Jumput Batikan found some set of problems such an unappropriate/ a narrow stand, slack of visitor, and less promotion activity such via banner, radio, newspaper, and online. Those problems can be appear because of the location which not strategies and has a narrow parking place.
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | *175 PAMERAN - BATIK - UKM BATIK JUMPUT BATIKAN |
Divisions: | Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 30 Dec 2021 04:04 |
Last Modified: | 30 Dec 2021 04:04 |
URI: | https://etd.umy.ac.id/id/eprint/18105 |