ANALISIS PENGARUH IKLAN TELEVISI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TELEPON SELULER (STUDI PADA KONSUMEN DI KECAMATAN SANDEN KABUPATEN BANTUL YOGYAKARTA)

This research was background that each consumer want to service with individually. They have appetite, life style, need and various of wish. From the side of product offer, producer have to offer the various product with different strategy, one way to do the promotion is by use advertisement via television. As well as with the mobile phone product, the advertisement of this product can be meet also from the television. To make consumer interest to buy one of the trade-mark of mobile phone is by advertise it via television. This research have a purpose to analyze the influence of television advertisement towards the decision making of mobile phone purchasing. This test was done to the advertisement television attribute which include actor, groove, slogan, and illustration of advertisement towards the decision making of mobile phone purchasing. The research was done in Sanden Subdistrict of Rantul Regency area with takes the sample as much as 138 people with ennvenienee sampling methndc. Wherein in data collection aced the instrument questionnaire. The result of analyze in the research indicate that the four variable from advertisement television attribute which are actor, groove, slogan, and illustration of advertisement simultaneous method have positive influence in significant to the decision making of mobile phone purchasing. Partial method for advertisement television attribute that have positive influence in significant to the decision making of mobile phone purchasing is illustration of advertisement