ANALISIS POSITIONING MIE INSTANT MEREK MIE SEDAAP DI YOGYAKARTA

This research want to analyze the position of product instant noodles that brand of Mie Sedaap to other brand of instant noodles ( Indomie, Sarimi, Supermi) and to know the which attribute who lionized in answering that fourth instant noodles product for according to consumer perception in Yogyakarta. Data Type use the primary data that is data which is an obtaining is the direct than its source by propagating the kuesioner to responder. Sample in this research as much 100 sample. Analyse is doing by using Multi Dimensional Scalling (MDS) dan Factor Analyse. Result of research indicate that Mie Scdaap although still be spelled out newly members in the world of instant noodles but Mie Sedaap have able to position it as Indomie's competitor that during the time considered to be a leader of product instant noodles with the product attribute excellence it's an exclusive size measure, ideal and good nutrition content, a brand has become the brand awareness and a good distribution channel.