ANALISIS PENGARUH SIKAP TERHADAP NIAT KONSUMEN DALAM MENGGUNAKAN PRODUK NATASHA SKIN CARE

Early from perception that public appreciation on the beauty today increase more and in harmony with modem life style. There is no woman which does not wish looked nice with completely ideal and make the appearance of full of glamour. From here hence appear conclusion that beauty industry will become one of industry that own highest requirement level The Industrial of beauty in the future that has certain prospective grow the opportunity for the growth of beauty clinic at this time by marketing multi various product, so that it has to make the consumer of a few in choosing This life style change result the friction of market segment. That is why it is needed evaluation to see how far attitude and new market segment ( that is consumer in this time) to Natasha Skin Care product as choice for the beauty. Theory Of planned behavior is one of approach which can be used to evaluate how big attitude and its influence to consumer intention in using product of Natasha Skin Care. This Theory study the influence of attitude ,Subjective Norm and also behavior control ( Perceived Behavioral control) against consumer