INTEGRATED CAMPAIGN CAFE X ELECTION UNTUK MENINGKATKAN KESADARAN PENTINGNYA PERAN PEMUDA YOGYAKARTA TERHADAP PEMILU 2019

The rise of hoax news about the election and the hot temperature of
Indonesian politics leading up to the 2019 Election caused young people to
careless about politics and were reluctant to use their voting rights. KPU (
Indonesian General Election Commission ) commissioner Pramono Ubaid
Tanthowi said that millennial voters were deciding who the leaders were going
forward and in which direction the nation would be built. According to KPU data,
these millennial voters numbered 70-80 million from around 193 million voters.
That means it reaches 35-40 percent which has a big influence on the election
results. One function of advertising is to increase awareness. Therefore the
necessity of making this final project with the title "Designing Integrated
Campign Cafe x Election: Improving Yogyakarta Youth Awarnes to the 2019
Election", has the formulation of the problem of how to make a unique and
attractive Integrated Campaign for young people and how to choose the right
communication media so that it is in accordance with target audience. It is hoped
that this advertisement can make young people aware of the importance of their
role in the 2019 elections. The main media in this work is to make the motion to
cast a cup of plastic coffee cup sealer into a simulation of the election paper
ballot movement, in the cup sealer there is a serial number chosen by the
elections candidate, while at the same time utilizing a media that is close to the
youth, a plastic coffee glaas. This Integrated Campaign uses three media namely
poster ads, radio commercials and television commercials (TVC). The media
selection of the three advertisements is the internet, precisely social media
Instagram. The internet was chosen because it is in accordance with the data of
the Ministry of Communication and Information, the biggest internet users are
people aged 19 - 34 according to the target audience in this advertising
competition. Although only one is called TVC, the internet is still chosen as an
advertising medium because it adjusts the targeted budgeting and target
audience. Print advertisements produced will also be distributed through internet
media such as Instagram as the use of existing media.