ANALISIS PENGARUH GAYA HIDUP SEHAT TERHADAP PERMINTAAN KONSUMEN ALAT KEBUGARAN DI YOGYAKARTA

This research aim to analyze the consisted by the healthy life sty1e influence of enthusiasm activity and opinion to request of consumer offitness appliance in Town Yogyakarta. To analyze the most having an effect on factor to request of consumer offitness appliance in 7'own Yogyakarta. lts population this research is consumer of appliance ofjitness of barbell and Aero walker in town Yogyalcarta Sample is some of population of counted 100 responder. Technique take the sample use the technique of Purposive Sampling, with the criterion sample in this research is consumer of appliance of fitness of barbell and Aero walker hence more 1 year. Analyze use the doubled linear regression. Result of research indicate that the enthusiasm have an effect on positively and significant to request. Activity have an effect on posilively and significant request. Opinion have an effect on positively and significant to request of appliance of fitness sport. Enthusiasm variable, activity and opinion at a time have an effect on positive and significant to variable of request of appliance of fitness sport in town Yogyalcarta. Opinion represent the most dominant factor in influencing request of appliance offitness sport in Town Yogyakarta. Explainable Request by independent variable that is enthusiasm, activity and opinion of equal to 36,7%.