STRATEGI POSITIONING RUMAH MAKAN AYAM BAKAR WONG SOLO DALAM MEMBANGUN KETERTARIKAN KONSUMEN

This study tries to analyze about positioning strategy that used by Rumah Makan Ayam Bakar Wong Solo in Yogyakarta for building customcr interest. The objective in this research is to know what kind of positioning strategy that itnplemented by Rumah Makan Ayam Bakar Wong Solo to introduce their restaurant that have Islamic atmosphere or Halalan Thayyiban to public in order it can interest so much customers. The theory framework in this research sees that positioning strategy is related with marketing communication. Research method that used in this research is qualitative analysis it is analysis and explanation descriptively. Research result explains that there are some of print media or electronic media support that have been done by Rumah Makan Ayam Bakar Wong Solo foi its. positioning strategy. These so help its company to build customer interest. Those successes can be seen from the rise of customer number that come to consume the product of Rumah Makan Ayam Bakar