PENGARUH INTENSITAS MENONTON BERITA MENGENAI SUSU FORMULA MENGANDUNG BAKTERI SAKAZAKII DI TELEVISI TERHADAP TINGKAT PEMAHAMAN PESAN PADA IBU-IBU RUMAH TANGGA RW 28 DUDUN KUTU DUKUH KALURAHAN SINDUADI KECAMATAN MLATI KABUPATEN SLEMAN PROPINSI DAERAH ISTIMEWA YOGYAKARTA

This study is aimed at finding whether therc is or not the influence of the intensity of watching news on fonnula milk tbat contains salcazakii bacteria in tcicvision toward the improvement of the messagc tmderstanding of bousebold mothers at Kutu Dulcult, Sinduadi, Mlati, Sleman. For the number of thc subjects of this study, the iresearchers takes 68 repondents utilizipg ceneus sampling techniqUe, that is, a sdmpling technique that takes all of the popuiation as the samples of the study. The data collection is carried out using questionnaiie testing of this study is conducted using validity and reliability test toward 30 re4pondents and the results of the validity and reliability test show that all items Sre consideted valid and reliable. The data analyses of this study are administeied using simple linear regression that is used to test the sigafficance of the inthience of the intensity of watching tho ocws about the formula milic that contains sakazakii bacteria toward their message understanding. The test finding using regression coefficient (t-tcst) is tlutt the intensity of watching news about the formula milk that contain' s bacteria in television influences the level of message undentanding of the household mothers. It is because the t-test calculation is bigger than the t table value (t calculation>t table), that is, 4,800>1,997 so the Ho is rejected and Ha is accepted. Tlie t calculation positively indicates that theam is positive influence between the intensity of watching news about the formula milk that contains thc sakankii bacteria toward the level of the message understanding. Therefore, it can be concluded that the higher the intensity to watch the news about the formula milk that contains sakazakii in the television, the higher the level of the message understanding of the mothers in RW 28, Kutu Dukuh, Sinduadi, IvIlati, Sleman, Yogyalcana. The finding of detetminate coefficient analysis shows the Adhusted R Square 0, 248 or (24,8%). This shows that the variety of the message understanding level of the houschold mothers can be explained by the intcnsity of watching formula milk that contain sakazakii bacteria in television as big as 24,8% and the rest is 75,2% is explained by the other factors outside this study