STRATEGI PROMOSI PT.INDOSAT MEGA MEDIA (IM2) YOGYAKARTA

ARIEF DESIYANTO NUGROHO (2008) STRATEGI PROMOSI PT.INDOSAT MEGA MEDIA (IM2) YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Hasil dari penelitian ini memperlihatkan bahwa strategi promosi yang dilakukan oleh indosat M2 Yogyakarta dalam meningkatkan jumlah pelanggan dengan strategi bauran promosi (promotion mix) yang meliputi bauran periklanan,bauran promosi penjualan, bauran hubungan masyarakat, bauran pribadi dan bauran pemasaran langsung.

Item Type: Thesis (S1)
Uncontrolled Keywords: PROMOSI PT.INDOSAT MEGA MEDIA (IM2)
Divisions: Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 14 Feb 2022 09:42
Last Modified: 14 Feb 2022 09:42
URI: https://etd.umy.ac.id/id/eprint/22178

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