BOBY SUSANDRA PUTRA (2008) ANALISIS ELEMEN-ELEMEN BRAND EQUITY UNTUK MENENTUKAN KEKUATAN DAN KELEMAHAN PRODUK PADA PRODUK SEPATU MEREK CONVERSE. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
PENELITIAN INI MENGHASILKAN KEKUATAN MEREK CONVERSE DILIHAT DARI BEBERAPA RISET TERHADAP ELEMEN-ELEMEN BRAND EQUITY. BRAND AWARENESS MENEMPATI POSISI YANG SANGAT BAIK
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | BRAND EQUITY, CONVERSE |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Unnamed user with email robi@umy.ac.id |
| Date Deposited: | 12 Feb 2022 03:39 |
| Last Modified: | 12 Feb 2022 03:39 |
| URI: | https://etd.umy.ac.id/id/eprint/22475 |
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