Muhammad Indra Maulana (2020) Aktivitas Customer Relationship Management Konsumen Dalam Mempertahankan Pengunjung Warung Kopi Gayo Ngopi Tahun 2019. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (407kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (337kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (87kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (357kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (211kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (672kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (89kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (81kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (12kB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (818kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (1MB)

Abstract

One of the coffeeshops that will be discussed in this research is the Coffeeshop
Gayo Ngopi. One person from Aceh who has the idea to establish a coffeeshop
business with a concept that is minimalist, simple, comfortable place, and there is
no difference in the service of sellers to buyers, all buyers whether students, the
general public, or even people who including the Gayo Aceh Arabica community.
Conducting Customer Relations brewer coffeeshop activities at this time can be
one way to promote a product or service. In this case the Customer Relations
brewer Coffeeshop Gayo Ngopi is an interesting object to study, because in the
following month there was an increase in consumers until the end of 2018 because
of the Customer Relations activities carried out by the brewer in that month. The
research method used in this research is a descriptive qualitative method with a
case study on CRM activities in maintaining visitors to the coffee shop gayo
coffee in 2019. Qualitative data in this study were obtained by interviewing and
documenting the research object of the Coffeeshop Gayo Ngopi.
The results of this study indicate that CRM implemented by Coffeeshop Gayo
Ngopi has found steps and activities related to CRM activities, namely creating a
Whatsapp Group and several annual events such as the Coffeshop Gayo Ngopi
anniversary so that the relationship between companies and customers is closer
and loyalty to companies which will lead to a sense of customer satisfaction with
CoffeeShop Gayo Ngopi.

Dosen Pembimbing: Dr. TRI HASTUTI ROCHIMAH, S.Sos., M.Si. | NIDN0508027101
Item Type: Thesis (S1)
Divisions: Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 12 Oct 2021 02:38
Last Modified: 03 Nov 2021 07:01
URI: https://etd.umy.ac.id/id/eprint/2266

Actions (login required)

View Item View Item