Aktivitas Customer Relationship Management Konsumen Dalam Mempertahankan Pengunjung Warung Kopi Gayo Ngopi Tahun 2019

One of the coffeeshops that will be discussed in this research is the Coffeeshop
Gayo Ngopi. One person from Aceh who has the idea to establish a coffeeshop
business with a concept that is minimalist, simple, comfortable place, and there is
no difference in the service of sellers to buyers, all buyers whether students, the
general public, or even people who including the Gayo Aceh Arabica community.
Conducting Customer Relations brewer coffeeshop activities at this time can be
one way to promote a product or service. In this case the Customer Relations
brewer Coffeeshop Gayo Ngopi is an interesting object to study, because in the
following month there was an increase in consumers until the end of 2018 because
of the Customer Relations activities carried out by the brewer in that month. The
research method used in this research is a descriptive qualitative method with a
case study on CRM activities in maintaining visitors to the coffee shop gayo
coffee in 2019. Qualitative data in this study were obtained by interviewing and
documenting the research object of the Coffeeshop Gayo Ngopi.
The results of this study indicate that CRM implemented by Coffeeshop Gayo
Ngopi has found steps and activities related to CRM activities, namely creating a
Whatsapp Group and several annual events such as the Coffeshop Gayo Ngopi
anniversary so that the relationship between companies and customers is closer
and loyalty to companies which will lead to a sense of customer satisfaction with
CoffeeShop Gayo Ngopi.