ENY CHANDRA KRISTINA (2007) ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KAOS OBLONG (T-SHIRT) MEREK "IN TEE SHIRT" DI YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
PENELITIAN INI BERTUJUAN UNTUK MENGETAHUI EKUITAS MEREK PRODUK "IN TEE SHIRT" DILIHAT DARI BRAND AWARNESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | BRAND AWARNESS, BRAND ASSOCIATION |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 05 Jan 2022 02:44 |
Last Modified: | 05 Jan 2022 02:44 |
URI: | https://etd.umy.ac.id/id/eprint/22896 |