PENGARUH CITRA MEREK (BRAND IMAGE) DAN SIKAP MEREK (BRAND ATTITUDE) TERHADAP EKUITAS MEREK (BRAND EQUITY)

NOVIYANAH (2007) PENGARUH CITRA MEREK (BRAND IMAGE) DAN SIKAP MEREK (BRAND ATTITUDE) TERHADAP EKUITAS MEREK (BRAND EQUITY). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

KONSEP EKUITAS MEREK TELAH MEMBERIKAN BANYAK KRITIK DARI BEBERAPA SARJANA DALAM HUBUNGAN UNTUK MENGATUR SECARA RELEVAN DARI PRAKTIK.

Item Type: Thesis (S1)
Uncontrolled Keywords: CITRA MEREK, SIKAP MEREK, EKUITAS MEREK
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 07:15
Last Modified: 08 Feb 2022 07:15
URI: https://etd.umy.ac.id/id/eprint/22933

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