ANALISIS ELEMEN-ELEMEN EKUITAS MEREK PRODUK HANDPHONE MEREK NOKIA

WENI YUSMIANI (2007) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK PRODUK HANDPHONE MEREK NOKIA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (194kB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf
Download (44kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (80kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (412kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (151kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (431kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (56kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Download (30kB)

Abstract

PENELITIAN INI ADALAH UNTUK MENGUKUR KEMAMPUAN SETIAP VARIABEL MEREK (BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY) PADA PRODUK MEREK NOKIA DALAM MEMBANGUN SUATU EKUITAS MEREK YANG MAMPU MENCIPTAKAN NILAI BAGI PELANGGAN DAN BAGI PERUSAHAAN

Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 04:17
Last Modified: 08 Feb 2022 04:17
URI: https://etd.umy.ac.id/id/eprint/22962

Actions (login required)

View Item
View Item