EVA PUSPITA SARI (2007) ANALISIS KARAKTERISTIK BINTANG IDOLA IKLAN (CELEBRITY ENDORSER) TERHADAP MINAT BELI KONSUMEN SEBUAH MEREK MULTIVITAMIN. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
PENELITIAN INI MENGUJI KARAKTERISTIK BINTANG IDOLA IKLAN (CELEBRITY ENDORSER) TERHADAP MINAT BELI KONSUMEN SEBUAH MEREK MULTIVITAMIN
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | KARAKTERISTIK BINTANG IDOLA, VISIBILITY, CREDIBILITY, ATTRACTION, POWER, MINAT BELI DAN IKLAN |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 09 Feb 2022 02:42 |
Last Modified: | 09 Feb 2022 02:42 |
URI: | https://etd.umy.ac.id/id/eprint/23114 |