ANALISIS KARAKTERISTIK BINTANG IDOLA IKLAN (CELEBRITY ENDORSER) TERHADAP MINAT BELI KONSUMEN SEBUAH MEREK MULTIVITAMIN

EVA PUSPITA SARI (2007) ANALISIS KARAKTERISTIK BINTANG IDOLA IKLAN (CELEBRITY ENDORSER) TERHADAP MINAT BELI KONSUMEN SEBUAH MEREK MULTIVITAMIN. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

PENELITIAN INI MENGUJI KARAKTERISTIK BINTANG IDOLA IKLAN (CELEBRITY ENDORSER) TERHADAP MINAT BELI KONSUMEN SEBUAH MEREK MULTIVITAMIN

Item Type: Thesis (S1)
Uncontrolled Keywords: KARAKTERISTIK BINTANG IDOLA, VISIBILITY, CREDIBILITY, ATTRACTION, POWER, MINAT BELI DAN IKLAN
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 09 Feb 2022 02:42
Last Modified: 09 Feb 2022 02:42
URI: https://etd.umy.ac.id/id/eprint/23114

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