MUHAMMAD KHOIROL ANNAS (2007) CONSUMER DECISION MODEL PENDEKATAN ALTERNATIF ANALISIS EFEKTIFITAS IKLAN: STUDI EMPIRIS IKLAN DI TELEVISI TENTANG SHAMPO PANTENE SUNSILK, DAN CLEAR. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
variabel pesan iklan mempunyai pengaruh yang signifkan terhadap pengenalan merek
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | EFEKTIVITAS IKLAN, SHAMPO PANTENE, SUNSLIK, CLEAR |
Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 05 Feb 2022 04:10 |
Last Modified: | 05 Feb 2022 04:10 |
URI: | https://etd.umy.ac.id/id/eprint/23128 |