MUHAMMAD KHOIROL ANNAS (2007) CONSUMER DECISION MODEL PENDEKATAN ALTERNATIF ANALISIS EFEKTIFITAS IKLAN: STUDI EMPIRIS IKLAN DI TELEVISI TENTANG SHAMPO PANTENE SUNSILK, DAN CLEAR. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

variabel pesan iklan mempunyai pengaruh yang signifkan terhadap pengenalan merek

Dosen Pembimbing: DRS. ASNAWI ASDINADJU, M.SI | UNSPECIFIED
Item Type: Thesis (S1)
Uncontrolled Keywords: EFEKTIVITAS IKLAN, SHAMPO PANTENE, SUNSLIK, CLEAR
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 05 Feb 2022 04:10
Last Modified: 05 Feb 2022 04:10
URI: https://etd.umy.ac.id/id/eprint/23128

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