FACTORS INFLUENCING STUDENT INTEREST IN E-COMMERCE SITES (CASE STUDY OF TRAVELOKA USER STUDENTS IN SPECIAL REGION OF YOGYAKARTA)

.This study aimso to find out the Factors That Influencing Student Interest In ECommerce Sites (Factors Influencing Student Interest In E-Commerce Sites (Case
Study Of Traveloka User Students In Special Region Of Yogyakarta). This study uses
quantitative approach. The data used is primary data obtained by distributing
questionnaires to Traveloka User Students In Daerah Istimewah Yogyakarta, which
are 160 respondents. The method of collection sample uses a purposive sampling
technique. The technique of data analysis that used in this study to process the data is
multiple linear regression. The results of this study indicates that all independent
variables which are Service Quality, Price and Promotion has a positive and
significant influence on the dependent variable, which are Buying Interest both
simultaneously and partially. Service quality is the variable that has the highest
significant level that is 0.00. Then, the price with a significant value of 0.00, and for
Promotion is 0.00.