PENGARUH PROMOSI KESEHATAN GIGI DAN MULUT MELALUI MEDIA SOSIAL (INSTAGRAM) TERHADAP PENGETAHUAN MAHASISWA UKM RELEASE PHOTOGRAPHY CLUB UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

Background : Dental and oral problems are still faced by many Indonesian people. Based on Riskesdas data in 2018, the proportion of dental and oral problems in Indonesia was 57.6%. Well-known social media is effective for disseminating health information and can promote the transformation of good behavior so that social media can develop health promotion efforts that are still in the conventional way. One of the media for promoting dental and oral health is through social media Instagram. Objective : To determine the effect of promoting oral health through social media (Instagram) on the knowledge of Release Photography Club students. Research Methods : This research is a quasi-experimental type with a one group pre-test and post-test design conducted online on 44 students of the Release Photography Club. The intervention was in the form of promoting dental and oral health for 14 days by uploading dental and oral health promotion materials in the form of posters and animated videos via Instagram. Before and after the intervention, pre-test and post-test were carried out. Data analysis in this study used the Wilcoxon test. Results : The results of the research analysis showed sig. <0.05 which indicates that there is a significant influence on the promotion of dental and oral health through Instagram on dental and oral health knowledge. Conclusion : There is an effect of promoting dental and oral health through Instagram on the knowledge of Release Photography Club students.