THE STRATEGY OF INDONESIAN GOVERNMENT TOWARDS MUSLIM FASHION BUSINESS GROUPS IN INDONESIA TO ENTER THE INTERNATIONAL MARKET

This undergraduate thesis will describe how the Indonesian Government Strategy Towards Muslim Fashion Business Groups' in Indonesia Enters the International Market. The researcher will focus more on the challenges and obstacles the Muslim fashion business group faces in Indonesia and the strategy to enter the global market. Currently, Muslim fashion is growingin society, not only in Indonesia but also in the world. The Muslim fashion industry's growth can see from the development of hijab people's style with the world of Muslim fashion, which has become a trend in society. In addition, the Muslim fashion trend influences the international economy.