ANNISA NURUL HIDAYATI (2022) STRATEGI PEMASARAN SOSIAL PUSKESMAS SUSUKAN LEBAK PADA PROGRAM PENCEGAHAN STUNTING DI KECAMATAN SUSUKAN LEBAK KABUPATEN CIREBON TAHUN 2021. S1 thesis, Universitas Muhammadiyah Yogyakarta.
![[thumbnail of Halaman Judul]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Halaman Judul.pdf
Download (2MB)
![[thumbnail of Lembar Pengesahan]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (227kB)
![[thumbnail of Abstrak]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Abstrak.pdf
Restricted to Registered users only
Download (325kB)
![[thumbnail of Bab I]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab I.pdf
Download (701kB)
![[thumbnail of Bab II]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab II.pdf
Restricted to Registered users only
Download (1MB)
![[thumbnail of Bab III]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab III.pdf
Restricted to Registered users only
Download (838kB)
![[thumbnail of Bab IV]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab IV.pdf
Restricted to Registered users only
Download (422kB)
![[thumbnail of Daftar Pustaka]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (439kB)
![[thumbnail of Lampiran]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lampiran.pdf
Restricted to Registered users only
Download (881kB)
![[thumbnail of Naskah Publikasi]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (596kB)
![[thumbnail of Full Text]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Full Text.pdf
Restricted to Repository staff only
Download (7MB)
Abstract
This research discusses the social marketing strategy of Puskesmas ( community health center) Susukan Lebak in the stunting prevention program and is aimed to describe ( ) the social marketing strategy of Puskesmas Susukan Lebak in the stunting prevention program. ( ) the participants’ responses of the social marketing strategy about the stunting prevention program. This research employed a descriptive method with a qualitative approach. The data techniques were carried out through observation, interviews, and documentation. For the data analysis, the Miles & Huberman method was used, while the data validity technique was carried out using a triangulation method. Puskesmas Susukan Lebak conducts several activities to disseminate messages and materials about stunting which include seminars, counseling, and classes for pregnant women/toddlers. The targets of this program are pregnant/breastfeeding mothers, mothers with stunting children, and adolescents (aged - years). The messages conveyed are about a.) fulfillment of nutritional intake, b.) exclusive breastfeeding, c.) maintaining sanitation, d.) improving parenting style, and e.) clean and healthy living behavior. The research findings show that the social marketing strategy of Puskesmas Susukan Lebak is done in social marketing stages which include ) conducting a SWOT analysis ) planning goals through behavior objectives and knowledge objectives ) planning evaluations with outcome measure categories. ) using canalizing and educative methods in the implementation ) selecting different communicators based on their competency standards ) selecting communication method using face to face method, ) and conducting an evaluation using assessment system.
Item Type: | Thesis (S1) |
---|---|
Uncontrolled Keywords: | STRATEGI PEMASARAN SOSIAL, ANALISIS SWOT, METODE CANALIZING, METODE EDUKATIF, METODE FACE TO FACE, PENCEGAHAN STUNTING. |
Divisions: | Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi S1 |
Depositing User: | M. Erdiansyah |
Date Deposited: | 20 Apr 2022 03:04 |
Last Modified: | 20 Apr 2022 03:04 |
URI: | https://etd.umy.ac.id/id/eprint/29494 |