INOVASI SOSIAL GOGROK COVID TERHADAP PENANGGULANGAN COVID-19 (STUDI KASUS KELURAHAN PURBAYAN, KECAMATAN KOTAGEDE, KOTA YOGYAKARTA)

The covid-19 pandemic has urged people to work together to overcome the Covid-19 Pandemic. Due to the increase of the Pandemic in its beginning, there is a huge number of people who are infected by the virus. Therefore, there should be programs regarding overcoming the Covid-19 Pandemic situation. Purbayan village and its villagers have tried to design strategic programs in order to build self-endurance in overcoming the Covid-19 pandemic through the innovation program called Gogrok Covid. This research used a qualitative method with the case study approach towards the innovation of Gogrok Covid in Purbayan village, Kotagede district, Yogyakarta city. The data collection methods used in this research are interview and documentation. The result of this research shows that Gogrok Covid Social Innovation towards the overcoming Covid-19 pandemic has implemented social innovation indicator a) Overcoming social issues by having village health socialization, disinfectant spraying, economic resilience, activating students’ classes, and activating Siskamling (environmental security system). b) Creating institutional relationships by establishing institutional relationships with the Kotagede Health Center, Yogyakarta City BPBD, MCCC Kotagede, Stikes Notokusumo, Faculty of Agriculture UGM, Bank BPD DIY, and FORKOMPIMCAM Kotagede. c) Increasing people's capacity by having health training, economical education, and security which makes people recognize new things. d) improving the villager’s prosperity by having entrepreneurship training in creating economic resilience, making mini-classes to teach children, making Lumbung Pangan or food barn to maintain the food security, and the security guarantee. e) Continuity, the success of some programs done makes people feel more enthusiastic to continue the Gogrok Covid Social Innovation program. According to the research analysis result, it can be concluded that Gogrok Covid Social Innovation has been successfully implemented and referred to the theoretical framework used in this research. However, there are several indicators that have not been done optimally. This research proposes several recommendations for Purbayan village, such as 1) Increase people's socialization, 2) Include the financial budget in the Gogrok Covid innovation management, 3) Maintain the institutional relationship, and 4) Create skills training for the people who have the potential for fixed income