NIAT PEMILIK-MANAJER UMKM KABUPATEN SLEMAN MENGEMBANGKAN BISNIS RAMAH LINGKUNGAN

Environmentally friendly businesses play an important role in business sustainability. MSMEs are one of them, and they play an important role in reducing negative environmental consequences on business operations. Using the Theory Planned Behavior approach, the goal of this study was to determine and analyze the intention of owner-managers of SMEs in Sleman Regency to build an ecologically friendly business. This research was conducted with a quantitative descriptive approach and using the SEM-PLS data analysis method. The number of samples in this study was 136 respondents with the purposive sampling technique. Theoretically, the findings show that attitude has a positive effect on environmentally friendly business intentions with a significance value of P-Value 0.001 and t-statistical 3.308; subjective norm has a positive effect on environmentally friendly business intentions with a significance value of P-Value 0.002 and t-statistical 3.162 and perceived behavioral control has a significance value of P-Value 0.007 and t-statistic is 2.718. Empirically, this study measures the owner-manager's intention to develop an environmentally friendly business, such as the environmentally friendly attitude of the MSME owner-manager, the support from the people closest to them to develop an environmentally friendly business in MSMEs, as well as perceived behavioral control which includes the knowledge and mastery they possess. MSME owner-managers for their abilities and resources needed to achieve environmentally friendly business intentions