PENGARUH DIGITAL MARKETING DAN TECHNOLOGY ACCEPTANCE MODEL TERHADAP KEPUTUSAN MASYARAKAT MEMBAYAR ZAKAT, INFAQ DAN SHADAQAH DI BAZNAS KOTA YOGYAKARTA

This study aims to discuss the factors that influence people’s decisions to pay zakat, infaq, and sadaqah (ZIS) at BAZNAS Yogyakarta City. The method used for this research is the purposive sampling method. The primary data used is a questionnaire via Google Form and respondents with a total of 73 people who pay ZIS at BAZNAS Yogyakarta City with a Likert scale. Through this research, it was found that (1) digital marketing had no effect on people’s decisions to pay ZIS at BAZNAS Yogyakarta City, (2) technology acceptance model (TAM) influenced people’s decisions to pay ZIS at BAZNAS Yogyakarta City, and (3) digital marketing and technology acceptance models (TAM) have a simultaneous effect on people’s decisions to pay ZIS at BAZNAS Yogyakarta City.