STRATEGI KOMUNIKASI INTERAKTIF DISKOMINFO PASBAR DALAM MENYEBARLUASKAN INFORMASI BERITA MELALUI MEDIA SOSIAL FACEBOOK

Social media has now recently been among other strategies used to build considerably interactive communication. One of those social media is Facebook which has become or has been used as a medium of interaction within a communication. The objective of this research is thus to identify the use of social media such as Facebook as an interactive communication strategy at the department of Dinas Komunikasi dan Informatika (department of communication and information) Pasaman Barat. The respondents to this research were two staff from the Public Information and Communication, whereas data were compiled through observation, interview, and documentation. All processes were conducted at the department of Dinas Komunikasi dan Informatika Pasaman Barat. The method used in this research was qualitative research with a descriptive-qualitative approach. The research result showed that interactive communication at Dinas Komunikasi dan Informatika Pasaman Barat which was done through Facebook was highly effective in disseminating information and news to society, especially those of Pasaman Barat Regency residents.