PESAN-PESAN DAKWAH PADA WEBSITE SUARA 'AISYIYAH (ANALISIS WACANA TEUN A. VAN DIJK)

Along with the era development, the method of delivering dawah has undergone very significant changes. Dawah which was previously only delivered offline (directly or face-toface) now are widely delivered online. With the rapid development of technology, people tend to use the media. In Indonesia, there are many Islamic organizations that use digital media of websites to deliver their dawah messages. This research aims to find out the macro, micro, and superstructure discourse structure in Teun A. Van Dijk's theory in the articles published on the Suara 'Aisyiyah website, and the types of dawah messages contained on the Suara 'Aisyiyah website. The media texts of this research are examined using the discourse analysis of Teun A. Van Dijk which consists of several elements, namely thematic, schematic, semantic, syntactic, stylistic, and rhetorical used to analyze a text. The findings of this research reveal that the discourse analysis on the articles published on the Suara 'Aisyiyah website can show how a message or text is described by the author. In addition, this research also reveals that the dawah messages published on the Suara 'Aisyiyah website are based on the basic values of Islam or the basic values of dawah, namely aqidah, akhlaq, and sharia. In this case, the researcher focuses only on analyzing the texts of dawah messages published on the articles of the Suara 'Aisyiyah website in December 2021 which are the women's rubric.