STRATEGI KREATIF PROGRAM SIARAN GITA REMAJA PADA STASIUN RADIO RETJOBUNTUNG 99.4 FM YOGYAKARTA DALAM MEMPERTAHANKAN LOYALITAS PENDENGAR TAHUN 2022

Radio program Gita Remaja on Retjo Buntung radio station 99.4 FM Yogyakarta is a airwaves program with youth segmentation and its formats is in the form of information, entertainment and music. This study will describe how to create creative radio programs from planning programs, producing programs to program evaluations. as well as how broadcast program strategies are to be able to maintain listener loyalty so as not to switch to other radio programs or stations. This research is a qualitative descriptive study. Based on this research, Gita Remaja radio program uses several strategies to maintaining the loyalty of its listeners who are often called "Pemiarsa Muda". Gita Remaja radio program uses a different program structure every day to make the broadcast atmosphere changeable and not boring. Announcers plays an important role in maintaining listener loyality. That’s why Announcer of the Gita Remaja radio program must have good skills in giving broadcasts so that the program has a special place in the minds of listeners Listener of a radio program is the main factor in maintaining the continuity of the program. Therefore, it is important for radio station managers to know what listeners want. The emergence of various broadcast programs or radio stations at this time can allow listeners to switch to other broadcast programs or radio stations.