Sander Apriadi (2021) Pengaruh Penggunaan Celebrity Endorser Lucas Wong Terhadap Brand Image Produk Neo Coffee. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

<p>Penelitian ini bertujuan untuk mengetahui profil konsumen produk Neo Coffee di Universitas Muhammadiyah Yogyakarta, mengetahui tingkat celebrity endorser Lucas Wong, mengetahui tingkat brand image produk Neo Coffee, dan mengetahui pengaruh penggunaan celebrity endorser Lucas Wong tehadap brand image produk Neo Coffee. Penelitian ini menggunakan metode sampel konvenien dengan jumlah responden 392 orang mahasiswa pada strata pendidikan S1 Universitas Muhammadiyah Yogyakarta. Hasil penelitian ini menunjukan bahwa profil konsumen Neo Coffee di Universitas Muhammadiyah Yogyakarta sebagian besar berjenis kelamin perempuan, memiliki rentan usia 20 s/d 22 tahun, berpendapatan < Rp>

Dosen Pembimbing: Indardi, Dr. Ir., M.Si. and Heri Akhmadi, S.P., M.A. | NIDN0513106501, NIDN0526018201
Item Type: Thesis (S1)
Divisions: Fakultas Pertanian > S1 Agribisnis
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 11 Oct 2021 03:44
Last Modified: 11 Oct 2021 03:44
URI: https://etd.umy.ac.id/id/eprint/3272

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