PENGARUH PERSEPSI PENILAIAN (PERCEIVED VALUE) KONSUMEN TERHADAP KUALITAS PELAYANAN AIR BERSIH DI PERUMDA AIR MINUM SURAKARTA TAHUN 2021

This study discusses the effect of perceived value on the quality of clean water services at Perumda Air Drinking Surakarta City. The purpose of this study was to examine and analyze the effect of perceived value from consumers as a mediation that affects service quality and increased motivation for service providers at Perumda Water Drinking Surakarta City. The method used is quantitative with data collection techniques in the form of questionnaires, while the number of respondents is 100 users of online and offline services at the Surakarta City Water Corporation. The researchers processed the data using the analytical test tool used, namely SmartPLS v .3.2.7 with the SEM analysis method (Structural Equation Modeling). The results showed that the influence of consumers' perceived value on online and offline service users, where the Perceived Value variable had a positive and significant effect on the quality of Surakarta City customer service in utilizing and appreciating services, both on the use of online and offline services.