PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM, ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN WISATA ALAM GUNUNG PAPANDAYAN (STUDI PADA MASA PANDEMI COVID 19)

This study aims to determine the effect of promotion through social media, electronic word of mouth and tourist attraction on the decision to visit. The sample used in this study was 160 respondents who had seen the Mount Papandayan Natural Tourism Park. This research uses the purposive sampling method. The type of data used in this study is primary data and distributing questionnaires to respondents using google form. Hypothesis testing in this study uses multiple linear regression analysis using the SPSS application. The results showed that promotion through social media, electronic word of mouth, and tourist attraction positively and significantly visiting decisions. So, when the advertising is more effective through Instagram social media, the more positive information tourists receive and the more unique the attractions provided, the more tourists' decisions to visit Mount Papandayan Natural Park will be.