IMPLEMENTASI KEBIJAKAN PROMOSI ONLINE BAGI UMKM DI KABUPATEN BANTUL PADA MASA PANDEMI COVID-19: STUDI KASUS DESA WISATA JAMU GENDONG KIRINGAN BANTUL DALAM KEGIATAN EVENT HUMAN STORY)

Since 2020, the spread of the COVID-19 virus has become a concern for many countries, including Indonesia. The tourism sector is one of the industries affected by the spread of the virus, especially MSMEs. The Gendong Kiringan Herbal Tourism Village is one of the MSMEs in the Bantul Regency, DI Yogyakarta province, which has really felt the impact of the COVID19 pandemic. To increase the income of MSMEs in this tourist destination, the Bantul Regency Tourism Office made a policy of online promotion assistance for MSME actors in the village. The formulation of the problem raised in this study is "How is the Implementation of Government Policies in Assisting MSME Online Promotion during the Covid-19 Pandemic?". The purpose of this study is to analyze policies such as what the Bantul Regency Government has carried out in conducting online promotion of MSMEs during the COVID-19 pandemic. This study uses a qualitative descriptive method, with indicators of communication size, resources, disposition and bureaucratic structure. Data collection techniques used are interviews and documentation, as well as literature collection as data support. The results showed that the online promotion assistance carried out by the Bantul Tourism Office for MSMEs in the Gendong Kiringan Herbal Tourism Village was carried out well. With the photo shoot activities carried out by the government, it brought an increase to the economy of the herbal medicine producers in the village of Kiran. Even though there is a shortage of human resources, this is not a problem because of the ability of qualified individuals. This will be much better if the implementor can maintain the enthusiasm that has been established.