ANALISIS WILLINGNESS TO PAY UNTUK PELESTARIAN EKOWISATA LAVA TOUR MERAPI

This study aims to determine whether the variables of age, origin of visitors, education level, income, travel costs, employment, and number of visits affect the Willingness to Pay of visitors to Ecotourism Lava Tour Merapi. This study used 270 respondents who were conducted by purposive sampling method. Willingness to Pay can be estimated using the Contingent Valuation Method (CVM) approach. The analysis tool in this study used logistic regression on SPSS. The results of the binary logistic regression test in this study showed that 90% of respondents were willing to pay more by IDR 22,200. The variables of age, origin of visitors, education level, income, and number of visits each have a significant effect on Willingness to Pay (WTP), while travel and work costs have no effect on Willingness to Pay (WTP).