VITO ANGGANA (2022) THE EFFECT OF INFORMATION USEFULNESS, INFORMATION ADOPTION, AND E-WOM ON THE CONSUMER ONLINE PURCHASE BEHAVIOR OF LOCAL BRAND IN INDONESIA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (237kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (82kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (9kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (339kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (281kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (187kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (15kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (148kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (2MB)

Abstract

This study aims to analyze the effects of information usefulness, information adoption, and eWOM credibility on consumer online purchase behavior of local brand fashion in Indonesia, namely Erigo. This study's subjects were people who use Instagram and use the local brand Erigo. 210 samples were selected using the non-probability sampling method by distributed questionnaires in this study. This study applies structural equation modeling (SEM) to test the hypotheses. The Result shows that Information usefulness positively influence consumer information adoption. Information adoption have a positive impact on the credibility of eWOM. Consumer information adoption positively influences consumer online purchase behavior of local fashion clothing brand products. e-WOM credibility has a significant positive effect on consumer online purchase behavior. The mediation variable tested using the Sobel test shows that Information usefulness influences consumer online purchase behavior through information adoption. e-WOM credibility positively significant mediate information adoption and consumer online purchase behavior.

Dosen Pembimbing: INDAH FATMAWATI, DR., S.E., M.SI. | NIDN0516086901
Item Type: Thesis (S1)
Uncontrolled Keywords: Information Usefulness, Information Adoption, e-WOM Credibility, Consumer online purchase behavior, Local Brand
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: M. Erdiansyah
Date Deposited: 27 Jul 2024 04:31
Last Modified: 27 Jul 2024 04:31
URI: https://etd.umy.ac.id/id/eprint/35595

Actions (login required)

View Item View Item