PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP MINAT KUNJUNGAN ULANG PASIEN JKN DI POLIKLINIK RSUD WATES

Background: In general, the problem that is often faced by the hospital is that the hospital has not been able to provide services that match the expectations of service users. Marketing mix is a set of tools that a hospital can use to shape the characteristics of services offered to customers (patients). The marketing mix initially consists of a combination of 4P (Product, Price, Promotion, and Place) and added four other elements, namely People, Process, Physical Evidence and Customer Service. The purpose of this study was to determine the effect of marketing mix on the interest of JKN patient visit in outpatient clinic RSUD Wates Methods: The population used in this study were all outpatients in Wates Hospital registered as JKN or BPJS participants. While the sample of this study is 75 respondents who are considered to have been quite representative of the population under study. Sampling technique using proportional simple random sampling method is a random sampling method on each polyclinic taken proportionately. The analysis model used in this research is descriptive analysis, and multiple linear regression analysis. Results and Discussion: Sig test results and Beta coefficients Variable Product (X1) 0.001 and 25%; Price (X2) 0,008 and 19,2%; Place (X3) 0.022 and 17.6%; Promotion (X4) 0.01 and 18.6%; People (X5) 0.042 and 16.1%; Process (X6) 0.04 and 16%; Physical evidence (X7) 0.039 and 14.8%; Customer Service (X8) 0.039 and 15.5%. The value of the significance of each variable <0.05 which means a positive effect on the interest of re-visit in RSUD Wates, and the results of Coefficient Beta shows the influence of each variable on the interest of the re-visit Conclusion: There was a significant positive influence both simultaneously and partially mixed on the interest of the patient's visit in the outpatient care of RSUD Wates. The results also found that the marketing mix on product variables had a dominant effect on the interest of the patient's re-visit. With this RSUD Wates should prioritize the improve