THE ARGAN PROGRAM: HOW L'OREAL IMPLEMENT SUSTAINABLE BUSINESS PRACTICE

Baiq Erika Witri Cahyani (2021) THE ARGAN PROGRAM: HOW L'OREAL IMPLEMENT SUSTAINABLE BUSINESS PRACTICE. S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (1MB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (213kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (211kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (310kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (349kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (348kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (341kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (83kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (234kB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (619kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (1MB)

Abstract

L’Oreal as the biggest beauty company in the world has a hand in commercializing the Argan oil usage in cosmetics. As the industry flourishes, came obstacles and side effects that affect the people of Morocco living along the Argan forests, whose lives have been dependent on Argan resources. To improve their quality of life, L’Oreal made continuous trade commitment to the Women Cooperatives that produce Argan oil and work alongside NGOs to provide healthcare funds and better salary. Analyzed with the pyramid model of CSR and Fair Trade concept, L’Oreal as MNC indeed is committed to the cause but demands of being MNC are still priority.
Keyword: L’Oreal, Argan, CSR, Morocco, Free Trade

Item Type: Thesis (S1)
Divisions: Fakultas Ilmu Sosial dan Politik > Hubungan Internasional S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 17 Dec 2021 07:18
Last Modified: 17 Dec 2021 07:18
URI: https://etd.umy.ac.id/id/eprint/4132

Actions (login required)

View Item
View Item