STRATEGI PEMERINTAH MALAYSIA DALAM MEMPERKUAT POSISINYA SEBAGAI PUSAT HALAL GLOBAL MELALUI TOKYO OLYMPICS 2020

Malaysia is one of the countries with the largest Muslims in the world. Malaysia is also known as a global halal centel country.To continue to strenghten its position as a global halal center, Malaysia uses the Tokyo Olympics 2020 as a vehicle. This article aims to find out how Malaysia's strategy in strengthening its position as a global halal center through the Tokyo Olympics 2020. This research is important because Malaysia has many competitors in the halal industry, so through the Tokyo Olympics 2020 which will present many tourists in Japan is a great opportunity for Malaysia to promote Malaysia's Halal Tourism. The author analyzes this issue using the theory of Cultural Diplomacy and the concept of Halal Tourism. The results showed that Malaysia formed the initiation of the Digital Halal Value Chain and MyKampung Japan as a vehicles of promoting its Halal Tourism. From these two initiatives, Malaysia’s finally able to export its halal product to Japan during the Tokyo Olympics 2020.