PENGARUH E-SERVICE QUALITY DAN INFORMATION QUALITY TERHADAP CUSTOMER SATISFACTION DENGAN APPLICATION QUALITY SEBAGAI VARIABEL INTERVENING PADA APLIKASI REDDOORZ

This study aims to examine the effect of e-service quality and information quality on customer satisfaction with application quality as a mediating variable on the RedDoorz application. The sampling method used in this study was non-probability sampling, namely purposive sampling technique. The number of samples used in the study amounted to 174 respondents aged 18 years and over and had used the RedDoorz application service more than 2 times. Data were collected through a survey method using an online questionnaire. Quantitative data analysis techniques in this study use a structural equation model with the help of AMOS 22 software. The results of this study prove that e-service quality and information quality directly have a significant effect on customer satisfaction, besides e-service quality and information quality as well. indirectly has a positive and significant effect on customer satisfaction through application quality as a mediation.