EKA SUTARWATI (2024) PENGARUH HALAL CREDENCE DAN ATTITUDE TOWARDS HALAL TERHADAP PURCHASE DECISION MELALUI NEED FOR COGNITION DAN VARIETY SEEKING SEBAGAI VARIABEL MODERASI. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Halal Credence dan Attitude Towards Halal Terhadap Purchase Decision dengan dimoderasi Need For Cognition dan Variety Seeking. Dalam penelitian ini subjek yang diambil ialah seluruh Masyarakat yang berada di Daerah Istimewa Yogyakarta yang mengetahui dan pernah melakukan pembelian pada salah satu gerai restoran Jepang yaitu Sushi Tei, Marugame Udon, Tom Sushi, atau Shaburi & Kintan Buffet. Responden pada penelitian ini sebanyak 231 responden. Serta dalam penelitian ini menggunakan software SMART-PLS. Hasil yang dapat disimpulkan pada penelitian ini ialah bahwa Halal Credence berpengaruh terhadap Attitude Towards Halal, Halal Credence berpengaruh terhadap Purchase Decision, Attitude Towards Halal berpengaruh terhadap Purchase Decision, Need For Cognition memoderasi hubungan Halal Credence terhadap Purchase Decision, Need For Cognition memoderasi hubungan Attitude Towards Halal terhadap Purchase Decision, Variety Seeking memoderasi hubungan Attitude Towards Halal terhadap Purchase Decision, dan Variety Seeking tidak memoderasi hubungan Halal Credence terhadap Purchase Decision.

Dosen Pembimbing: Indah Fatmawati, Dr., S.E., M.Si. | NIDN0516086901
Item Type: Thesis (S1)
Uncontrolled Keywords: Halal Credence, Attitude Towards Halal, Need For Cognition, Variety Seeking, Purchase Decision
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: M. Erdiansyah
Date Deposited: 31 Jan 2024 09:37
Last Modified: 31 Jan 2024 09:37
URI: https://etd.umy.ac.id/id/eprint/44137

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