PERSEPSI PEMILIH PEMULA TERHADAP IKLAN POLITIK ONLINE (Studi Deskriptif Kualitatif Persepsi Pemilih Pemula Terhadap Iklan Politik Online Joko Widodo dan Ma’ruf Amin Versi Indonesia Maju pada Pemilihan Presiden dan Wakil Presiden 2019)

Political adertising is one of the most important thing from political marketing, because a general perception of the political elite can be built through political advertising. This study aims to describe how first-time voters perception about political advertisements on Joko Widodo and Ma'aruf Amin in 2019 of presidential election, with using study case method. Researchers from this research pick first-time voters because they are considered to have no voting experiences before in the previous election. So they are still in unclear political outlook and choices. First-time voters are also get into the age of voting rights and do not have a broad political reach to determine where they should vote. Research conducted in-deepth interview with 5 notice voter informants with different backgrounds, experiences,knowledge according to what they know. The result of this study will show how first-time voters seen, analyze and also give their vote about Joko Widodo and Ma'aruf Amin's in political advertisements. Which where the result of general perception from first-time voters themselves. Jokowi construction’s really hard in every his advertisement and make the informan focus at himself. Indonesia hebat advertisement is success to create Jokowi from his previous era. Meanwhile, ma’ruf amin is not stand out at this advertisement. Indonesia Hebat adv is a modern platform to support online politic adv because this platform package is precisely