STRATEGI PROGRAM ACARA "BELAJAR DI RRI" RRI PRO 2 YOGYAKARTA DALAM MENINGKATKAN PENDENGAR PADA TAHUN 2020

The COVID-19 pandemic is still around and has hit Indonesia for more than 11
months. All sectors are affected by this virus pandemic. One of them is the
education sector. This impact resulted in the face to face teaching and learning
system being replaced by online. RRI as a public broadcasting institution creates
learning program to facilitate online education. This program is “Belajar di RRI”.
The program is broadcast live by RRI Pro 2 all over Indonesia. One of them is RRI
Pro 2 Yogyakarta. In this case, of course the program “Belajar di RRI” at RRI Pro
2 Yogyakarta requires a large number of listenersin all areas of Yogyakarta, so that
the audience will increase. This study aims to describe in detail the strategy of the
program “ Belajar di RRI Pro 2 Yogyakarta in increasing the number of listeners.
The research method used is descriptive qualitative. In collecting data, researchers
used in-depth interview techniques and document study. The results of this study
indicate that the program strategy used by RRI Pro 2 Yogyakarta consists of
planning, production, execution and evaluation according to Peter Pringle. RRI Pro
2 Yogyakarta has succeeded in making efforts to increase the number of listeners
for the Learning program at RRI. This program is proven to have collaborated with
schools that need radio as their learning in the curent era of the COVID-19
Pandemic. In addition, RRI Pro 2 Yogyakarta also utilizes other media such as
Instagram, Twitter, and Facebook. Not only that, RRI also has the RRI Play Go
application which is used for live streaming via the internet on existing program on
RRI. This is evidenced by listeners of “Belajar di RRI” at RRI Pro 2 Yogyakarta
which continues to increase every month compared to other program