Strategi Customer Relations Management Bank BRI Kantor Cabang (KANCA) Bantul Dalam Meningkatkan Loyalitas Nasabah Tahun 2019

Bank is a company that provides services in the field of financial services. Bank Rakyat Indonesia (BRI) is a company that provides financial services that serve all economic transactions required by customers. This study aims to describe the customer relations management strategy of BRI Bank Bantul Branch in increasing customer loyalty in 2019. The research method used is descriptive qualitative and research locations at BRI Bank Bantul Branch Office with data collection techniques using indepth interviews and document study. The results of the study, the findings of the customer relations management strategy of BRI Bank Bantul Branch, namely designing Simpedes Direct Prizes for customers, namely products given to customers by opening savings with more customers saving, the greater the chance of winning luxury prizes that will be drawn twice a year. . This concept was taken by the BRI Bank Bantul Branch Office because customers will be very enthusiastic in transactions because they see the prizes offered are very luxurious, as well as the raffle event conducted by the BRI Bank Bantul Branch Office also always holds interesting events so customers also see first hand how the BRI Bank Office Bantul branch organizes raffle events and communicates with customers. In addition, the various facilities and services provided, such as direct services and supporting services such as digital saving and BRicare, will facilitate transactions and communication between customers and companies