Pemasaran Bawang Merah Sistem Budidaya Konvensional dan Ramah Lingkungan di Kabupaten Bantul

The current research aimed to identify marketing channels, to analyze costs, margins, benefits, farmer’s share and to identify the efficiencies of shallot conventional and environment-friendly marketing in Bantul regency. It used descriptive method. The locations were gradually determined according to their width. The larger ones were selected in this research. The researcher used proportional random sampling to select the farmer respondents and has involved 51 farmers using conventional systems and 53 farmers using environment-friendly systems. The respondents of marketing institutions were selected using snowball sampling. They consisted of 30 conventional shallot sellers and 29 environment-friendly shallot sellers. The research results indicate that there are nine shallot conventional marketing channels and seven shallot environment-friendly marketing channels. The conventional shallot marketing channel in the local market is marketing channel I and from the outside Special Region of Yogyakarta is the marketing channel II to IX. The marketing channels for environmentally friendly shallots in the local market are marketing channels I to III, and from the outside Special Region of Yogyakarta is the marketing channels IV to VII. The largest shallot conventional marketing channels was channel VIII (18,52%). The largest shallot environment-friendly marketing channels was channel IV (35,06%). The most efficient IET (technical efficiency index) of shallot conventional marketing channels is the marketing channel VI. The IET (technical efficiency index) of shallot environment-friendly marketing channels, seen from the local markets, is the market channel I and, from the outside Special Region of Yogyakarta, is the market channel V. The most efficient IEE (economic efficiency index) of shallot conventional marketing channels is the marketing channel I. The IEE (economic efficiency index) of shallot environmentfriendly marketing channels, seen from the local markets, is the marketing channel III and, from outside Special Region of Yogyakarta, is the marketing channel IV.
Keywords: benefit, channel, cost, farmer’s share, margin, marketing efficiency