KELAYAKAN USAHA PEMBESARAN IKAN NILA MERAH DI KOLAM TANAH DI KELOMPOK MINA AJIR JAYA DESA KALITIRTO KECAMATAN BERBAH KABUPATEN SLEMAN

Red tilapia enlargement cultivation business has a high chance to be marketed, but the conditions in the Mina Ajir Jaya farmer group have a problem, namely the availability oftilapia seeds red at a higher purchase price compared to the selling price of red tilapia consumption per kilo, and only waiting for buyers to come by themselves so that the cultivation of red tilapia is a little hampered. The research objective was to determine the cost, income, profit, and feasibility of raising red tilapia in the Mina Ajir Jaya farmer group. This research was conducted by farmers in the Mina Ajir Jaya farmer group, Kalitirto Village, Berbah District, Sleman Regency. Sampling was carried out using the census method and obtained a sample of 45 farmers. The analysis method used is cost, income, profit analysis, revenue cost ratio (R / C) analysis, capital productivity analysis, and labor productivity analysis. The results showed that the average pool area was 185.47 m2 and received Rp. 5,810,000 per season and an income of Rp. 2,941,496 per season. The profit from enlarging red tilapia is Rp. 2,687,569 per season. Red tilapia rearing is feasible based on the R / C value of 1.86 , greater than one, based on the value of capital productivity obtained by 97%, greater than the interest rate at the research location of 12%, and based on the value of labor productivity obtained Rp. 382,274 which is greater than the local wage of Rp. 100,000.